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Influencer Marketing Reach Simulator

Simulate an influencer marketing campaign with the Bass diffusion model: watch reach spread through a 3D audience network as budget, influencer count, content virality and campaign speed change the adoption curve.

Geology & Earth Science2DModerate60 FPS📱 Mobile-adapted🌍 Earth

This simulation models how a social-media influencer marketing campaign spreads through an audience using the Bass diffusion model, the equation marketers rely on to forecast adoption curves. A 3D field of audience nodes surrounds a set of influencer broadcasters; as the campaign runs, reach grows day by day from a direct broadcast effect (more influencers, more budget) plus a word-of-mouth effect (more viral content), exactly like a real campaign's engagement curve building toward saturation. Adjust budget, influencer count, content virality and simulation speed, and watch total reach, daily new engagements and cost per engagement update live alongside a growth spark-line.

⚙ Under the hood

This simulation allows you to experiment with different strategies for influencer marketing campaigns, examining how factors like audience demographics and content type impact reach and engagement. By adjusting variables such as budget allocation and platform selection, you can observe the dynamic interplay between influencers and their target audiences.

Influencer MarketingSocial Media

2D · HTML5 Canvas 2D · 60 FPS target · runs fully client-side, no install