🧪 Marketing Marketing Analytics Simulation

Marketing analytics lives or dies on one question: which numbers in the funnel actually moved, and was the move real or noise? This simulator renders a live 3D conversion funnel — impressions, clicks, leads, customers — as a continuous stream of particles that individually roll the dice against your click-through, lead-conversion and close rates and visibly drop out or convert at each stage. Adjust ad spend, CPM and the three funnel rates for two campaign variants, watch the KPI dashboard (CAC, ROAS, overall conversion rate) update in real time, then run a proper two-proportion z-test on 2,000 simulated visitors per variant to see whether Campaign A's apparent edge over B clears the bar for statistical significance, or is still within the range of chance.