🧪 Marketing Advertising Campaign Simulation

Every advertising campaign runs on the same underlying dynamic: spend builds an "ad-stock" of accumulated exposure, that exposure converts unaware consumers at a rate governed by creative effectiveness and diminishing returns, and awareness quietly decays whenever reinforcement stops. This simulator lets you tune weekly spend, effectiveness, the diminishing-returns exponent and the forgetting rate, then watch a modeled 280-segment audience light up week by week as brand awareness builds toward its equilibrium — or fades back down when you cut the budget to zero.