Freemium Funnel & Cohort LTV Simulator
Watch a mobile app's install-to-paywall-to-subscriber funnel flow as particles in 3D, tune conversion rates, price and monthly churn, and watch the cohort retention curve and lifetime-value math update live.
Every mobile app's monetization strategy — freemium, subscription, hybrid — ultimately reduces to the same chain of conditional probabilities: installs who see a paywall, paywall viewers who start a trial, trial users who convert to paid, and paid subscribers who stick around month after month. This simulator renders that chain as a real 3D particle funnel — a fresh cohort of 10,000 installs streams downward through three conversion gates you control, visibly thinning at each one — while a 24-month retention bar chart shows the geometric decay N(t) = N₀·(1−churn)ᵗ that determines subscriber lifetime. Live readouts compute the install-to-paid conversion rate, ARPU, the standard LTV = price / churn perpetuity formula, and the CAC payback period, so you can see exactly how tightening a paywall, cutting churn or raising price moves the underlying unit economics.
Watch a mobile app's install-to-paywall-to-subscriber funnel flow as 3D particles through three conversion gates, then tune price and monthly churn to see the cohort retention curve and LTV/CAC-payback math update live.
3D · Three.js / WebGL renderer · 60 FPS target · runs fully client-side, no install