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DAU/MAU Stickiness Simulator (2D)

Interactive 2D grid simulator of mobile-app user engagement: a population of users with heterogeneous activity levels is stepped day by day so you can watch DAU, MAU and the DAU/MAU stickiness ratio respond to push-notification boosts and churn. Drag to pan, scroll to zoom the grid.

Data Science2DEasy60 FPS📱 Mobile-adapted⇄ 3D version

Mobile-app teams live and die by three numbers: Daily Active Users, Monthly Active Users, and the stickiness ratio between them. This simulator gives each of 900 users its own fixed daily-activation probability drawn from a casual/power-user mixture, then steps a real day-by-day Bernoulli simulation — with churn removing users permanently and fresh acquisition replacing them — so you can watch DAU, the rolling 30-day MAU and the resulting stickiness ratio evolve as one interactive 2D grid you can pan and zoom, and see directly why the same stickiness number can mean either a thriving habit-forming app or one that is quietly bleeding users.

⚙ Under the hood

Interactive 2D grid simulator of mobile-app user engagement: 900 users with heterogeneous activation propensities are stepped day by day with churn and re-engagement boosts, so you can watch DAU, MAU and the DAU/MAU stickiness ratio evolve while panning and zooming the grid.

2D · HTML5 Canvas 2D · 60 FPS target · runs fully client-side, no install