VisitBritain: Predicting the Tourist

Q: Who is responsible for compiling the UK Artificial Intelligence Landscape Report?

&copy; 2024 UK Artificial Intelligence Landscape Report

VisitBritain: Predicting the Tourist

AI scans global social media for mentions of 'London', 'Highlands', or

AI scans global social media for mentions of 'London', 'Highlands', or 'Cotswolds'. It identifies emerging trends—like a sudden interest in Bath due to 'Bridgerton'—allowing the agency to launch targeted campaigns instantly.

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To prevent over-tourism in hotspots, AI apps suggest alternative desti

To prevent over-tourism in hotspots, AI apps suggest alternative destinations to visitors ("Edinburgh is busy, why not try Glasgow?"), spreading the economic benefit across the country.

Frequently asked questions

What strategies does VisitBritain employ to promote tourism in the UK?

VisitBritain utilizes data-driven marketing techniques, including AI monitoring of global social media trends, to identify and capitalize on emerging tourist interests.

Who is responsible for compiling the UK Artificial Intelligence Landscape Report?

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Everything above runs in your browser — open Earthquake Wave Propagation Simulation and change the parameters while it is running. Nothing is installed, nothing is uploaded, the whole model lives in one tab.

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VisitBritain: Predicting the Tourist - UK AI Landscape

VisitBritain: Predicting the Tourist

AI scans global social media for mentions of 'London', 'Highlands', or

To prevent over-tourism in hotspots, AI apps suggest alternative desti

Frequently asked questions

▶ Try it live

What did you find?