Craft a Bold Hero to Showcase the Platform’s Value: Tracking AI Adoption
The hero section must immediately answer ‘what’ and ‘why’: detailing AI usage across countries, comparing metrics, and presenting curated stories. This aims to entice users to explore different countries, categories, and dashboards.
It should feature a left-aligned text block containing the headline, subheadline, and clear calls to action (CTAs); the right side will host a hero visual – a map combined with data cards or an illustrative graphic. Maintain comfortable spacing using a 12-column grid and a minimum height of 70vh.
Headline with a Strong Promise (“See how nations lead in AI”)
Supporting copy (2–3 lines) should concisely summarize the scope of the data. This provides context for users to understand what they’re seeing.
The primary CTA is ‘Explore countries’; the secondary CTA is ‘View dashboards’. These direct users towards key areas within the platform.
Trust Badges: Data Sources, Last Updated, Coverage (X Countries, Y Data)
Use concise, outcome-focused language to highlight the data’s trustworthiness. Emphasize transparency regarding data sources and the freshness of information.
Include a short stat highlight (e.g., ‘1200+ AI initiatives tracked’). The hero visual should feature a stylized world map with hotspots, overlaid KPI cards showcasing funding, patents, and talent. Maintain high contrast and avoid overwhelming clutter; subtle animation (pulsing markers) can be used with reduced-motion support.
Frequently asked questions
What is the primary call to action’s design like – a solid brand color with strong hover/focus states?
The primary CTA utilizes a solid brand color and includes robust hover and focus states for accessibility. The secondary CTA is presented as an outline or ‘ghost’ style, alongside a tertiary link to the ‘Methodology’ section.
How should the text stack above the visual be arranged on mobile devices; should it be centered?
On mobile, the text stack positioned above the visual should be centered-aligned. The copy is also scaled to fill the full width of the screen and the CTAs are compressed for padding.
How can we ensure a clear heading hierarchy and focusable CTAs?
To maintain usability, it’s crucial to establish a clear heading hierarchy with focusable CTAs. Appropriate ARIA labels should also be implemented for all hero links.
© 2024 AI Usage by Countries. Homepage hero guidelines.
© 2024 AI Usage by Countries. These are the homepage hero section design guidelines.
▶ Try it live
Everything above runs in your browser — open Hash Function Avalanche Visualizer and change the parameters while it is running. Nothing is installed, nothing is uploaded, the whole model lives in one tab.