Brand core (glow ∝ Equity Index)
Consumers by pyramid stage
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Building a strong brand is not a single decision but a slow climb through a funnel: consumers have to first become aware of a brand, then get convinced of its quality, then keep coming back until they're genuinely loyal. This simulator models that climb explicitly using Keller's Customer-Based Brand Equity pyramid — a population of consumers each occupying one of four stages, moving up or down every simulated week according to how the marketing budget is split between advertising, product-quality investment and CRM/customer-experience spend, and how consistent the brand's messaging is. A live Brand Equity Index and a 3D field of consumer particles orbiting a central brand core show, in real time, whether a given spending strategy actually converts awareness into durable loyalty or just churns people through the top of the funnel.