Day 0
Unaware audience
Converted / bought a ticket
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This simulator models how a film's box-office audience actually forms over time, using the Bass diffusion model — the same math distributors use to forecast a release's rollout. Two forces drive every ticket sale: advertising (the innovation coefficient p, pushed by trailers and paid media) and word-of-mouth (the imitation coefficient q, driven by people who already saw it talking about it). A 3D cloud of a few thousand simulated moviegoers starts entirely unaware; each simulated day every still-unconverted person rolls against the current hazard rate p + q·F and, on success, turns gold and buys a ticket. Tune ad spend, word-of-mouth strength, target market size and ticket price, then watch whether the campaign produces a front-loaded opening-weekend spike or a slow word-of-mouth-driven long tail — and read the resulting box office and adoption curve live.