Incumbent (sustaining) Entrant (disruptive)
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Disruptive Innovation: Technology S-Curves

This simulator renders Clayton Christensen's theory of disruptive innovation as a real 3D chart: an incumbent's sustaining-innovation curve and a challenger's disruptive-innovation curve, both logistic S-curves in performance over time, racing across three translucent demand-tier planes — low-end, mainstream and high-end. Tune each technology's improvement rate and the entrant's starting performance, scrub or play through 25 years, and watch whether — and when — the underdog's steeper curve pierces every plane the incumbent already occupies.