Selling one jar at a time caps a honey producer's revenue at whatever walks through the farmers-market stall that weekend. A subscription box turns occasional buyers into a recurring revenue stream: each month a batch of new subscribers joins, a fraction of existing subscribers cancel (churn), and the survivors keep paying. This scene renders that mechanism as a growing honeycomb tower — one hexagonal column per month, its height set by that month's monthly recurring revenue (MRR), its colour set by gross margin.
Because churn compounds, a business retaining subscribers at 95%/month keeps roughly 2.6× more of a cohort after two years than one retaining 85%/month — small differences in churn dwarf most acquisition tactics over the long run.
Each month adds a new honeycomb column to a 3D revenue tower — its height set by monthly recurring revenue, its colour by gross margin — while churned subscribers drip away as falling amber droplets, showing exactly how price, growth and churn compound into a subscription business.
Active subscribers each month equal last month's survivors (after churn) plus new sign-ups, compounding into MRR. Small changes in churn rate visibly reshape how high the tower can grow before it plateaus.
Set box price, box cost, new subscribers per month and churn rate, then watch the 24-month honeycomb tower and honey jar build live. Replay the growth animation any time with the reset button.
Because churn compounds monthly, cutting churn from 10% to 5% can roughly double the size a subscriber base settles at over two years — often more impactful than doubling the sign-up rate.