🍯 Customer Relations and Loyalty Loop

About this simulation

A small honey business rarely wins on price alone — it wins on relationships. This simulation models customers as particles orbiting a honey stall, moving outward through four rings: New, Repeat, Loyal and Referrer. Each ring transition is a real business event: a good first experience, a resolved complaint, a loyalty perk redeemed, a friend told about the honey stall.

How it works

• Service quality — raises the odds a first-time buyer comes back for a second purchase.
• Feedback responsiveness — raises the odds a repeat buyer becomes genuinely loyal, because complaints and suggestions get heard and acted on.
• Loyalty perk generosity — raises the odds a loyal customer becomes an active referrer (simple cards, small thank-you jars, informal discounts).
• Referral incentive — controls how often referrers actually bring in a brand-new customer, shown as a glowing arc back to the stall.
• Customers who don't advance can churn (fade out) — the faster ring in has to keep refilling the New ring from scratch, which costs more than keeping existing customers.

Controls

• Sliders — adjust each stage of the loyalty loop in real time.
• Show flow trails — toggle short motion trails on customer particles.
• ↺ Reset shop — clears all customers and stats and starts a fresh run.
• Drag to rotate the scene, scroll to zoom.

Did you know?

For most small producers, keeping an existing customer costs far less than acquiring a new one — and a single loyal customer who refers even two friends can be worth many one-off sales. That's why the referrer ring glows: it's where a small honey business quietly compounds.