Creative Entrepreneurship Simulation

Business Levers

Price per unit $60

Marketing spend / mo $1000

Quality investment / mo $1000

Live Metrics

Cash balance

$10,000

Monthly profit

Units sold / mo

Product quality

Brand equity0%

How it works

Each simulated month, quality investment converts into a product-quality score with diminishing returns, and marketing spend feeds a brand-equity stock that decays over time if you stop spending:

Q = 100 * (1 - e^(-invest/2000))
dBrand = 18 * (spend/2000) * (1 - Brand/100) - 0.06 * Brand

Demand responds to price with constant elasticity, and is boosted by both quality and brand equity — this is the "translating creativity into economic value" link: a better product (higher Q) and stronger brand (higher Brand) let you sell more units even at a given price.

demand = 40 * (60/price)^1.3 * (Q/50)^0.8 * (1 + Brand/60)
unitCost = 6 + 25 * (Q/100)^1.6
profit = price*demand - unitCost*demand - marketing - quality_invest

Price — higher price raises margin per unit but shrinks demand (elasticity 1.3).
Marketing spend — builds the brand-equity stock, which multiplies demand; it decays ~6%/month without upkeep.
Quality investment — raises the product-quality score, which both grows demand and raises per-unit production cost.
Revenue skyline — each bar cluster is one simulated month: revenue, cost of goods, and profit, read left to right as the company's history.

Real-world relevance: this is the same price-elasticity / brand-equity-as-a-stock logic used in marketing-mix models to plan how a small creative business (a studio, a maker, an indie label) should split a limited budget between polishing the product and promoting it.

Month 0

Revenue Cost of goods Profit

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