A honey business isn't just a product — it's everything a customer sees, touches and remembers around that product: the jar label, the gift-box stamp, the roadside stall sign, the business card handed over at a farmers' market. This shelf shows four such touchpoints side by side and lets you dial their brand consistency up or down to see what happens to recognisability.
Studies of in-store shopper attention regularly find that people scan packaging for well under two seconds before deciding to pick it up or move on — which is why a small, consistently-branded honey stall can out-recognise a bigger competitor with a messier identity.
A 3D market shelf holds four honey-business touchpoints — jar, gift box, roadside sign and business card — so you can see, rather than just read, what happens when a brand's colour, name and logo stay consistent versus when they drift apart.
Recognition is modelled mainly as a function of consistency: hue, typeface and logo shape are allowed to drift independently on each item as consistency falls, simulating what a shopper actually sees on a messy stall.
Pick a brand colour and packaging style, then drag consistency from 0 to 100% and watch the jar, box, sign and card either snap into a single identity or scatter into four unrelated-looking products.
Shoppers typically decide whether to pick up a product in under two seconds — a small honey stall with one consistent identity can out-recognise a bigger competitor whose packaging changes from item to item.