🍯 Influencer Partnerships for Small Honey Brands

About this simulation

Small honey brands weigh up influencer deals with very little data — a follower count, a rough engagement rate and a gut feeling about whether the audience actually buys food products. This lab turns that guesswork into a live 3D dashboard so you can see how the numbers move together instead of in isolation.

How the maths works

• Engaged reach = followers × engagement rate — the people who actually see and interact with the post, not just the raw follower count.
• Estimated jars sold = engaged reach × conversion rate, at an assumed £18 average order value.
• Brand cost depends on the pay model: gifted product costs only the jars sent plus postage; a flat fee is a fixed cash payment regardless of results; commission pays a percentage of the revenue the influencer actually generates.
• ROI = (revenue − cost) ÷ cost × 100 — the honeycomb columns and the glowing follower ring resize live as you drag the sliders.

Controls

• Follower count — audience size, from nano (1k) to mid-tier (500k) influencers.
• Engagement rate — the share of followers who like, comment or save a typical post.
• Conversion rate — the share of engaged viewers who go on to buy a jar.
• Pay model — gifted product, flat fee, or commission/affiliate.
• Deal value slider — its meaning changes with the pay model: jars gifted, £ flat fee, or % commission.
• ↺ Reset scene — restarts the honey-pour and particle animation. Drag to rotate, scroll to zoom.

Did you know?

UK advertising rules (CAP/ASA) require a clear #ad or #gifted disclosure on any post where a brand has given free product or payment in exchange for coverage — regardless of how small the deal or the follower count.