🍯 Farmers Market Sales & Merchandising Lab

About this simulation

A honey stall's daily sales are shaped less by the honey itself than by small, repeatable layout decisions: where the sample station sits relative to the aisle, how close the jars are to a shopper's natural eye line, how far the table is set back from the flow of foot traffic, and whether prices are visible before someone has to ask. This lab models a simplified version of that funnel — shoppers walk the aisle, some notice the stall, a fraction of those stop to sample, and a fraction of samplers buy a jar.

How it works

• Sample station prominence — how far the sampling station projects toward the aisle. A more prominent station catches more passers-by but a station pushed too far can also crowd the walkway.
• Eye-level shelf height — jars merchandised near natural eye level (roughly chest-to-eye height) are noticed far more than jars low on the table or high on a back shelf.
• Stall table setback — how far the table sits back from the aisle edge. Too shallow feels cramped and blocks the flow; too deep feels distant and shoppers drift past without making eye contact.
• Footfall rate — how busy the market is that day; more shoppers means more opportunities but also more competition for attention.
• Visible price signage — clear pricing removes a hesitation step; shoppers who have to ask the price are measurably less likely to buy.

Controls

• Adjust any slider or the price-signage toggle to reshape the stall in real time.
• ↺ Reset stall day — clears the running tallies and restarts the count from zero.
• Drag to rotate the scene, scroll to zoom in on the stall.

Did you know?

Retail studies of small-footprint stalls consistently find that a visible, hands-on sampling point is the single biggest lever on conversion — often outweighing price, because tasting removes the shopper's biggest source of doubt about an unfamiliar jar.