🍯 Customer Loyalty Orbit

About this simulation

Every dot circling the honey jar is a customer. New buyers orbit far out in the grey ring; each purchase they make pulls them a step inward. Customers who keep buying reach the amber "repeat" ring, and the most engaged ones settle into the golden inner ring as loyal advocates — the small slice of customers who generate outsized repeat revenue and refer new buyers themselves.

How it works

• Reward generosity — how many loyalty points/discounts each purchase earns. Higher generosity moves customers inward faster after each purchase.
• Purchase frequency — how often the shop's customers buy. Higher frequency means more purchase pulses per second, so tiers fill up faster.
• Churn pressure — the chance a customer drifts away and leaves the orbit entirely, shown as a dot fading and drifting outward off the ring.
• Referral bonus — when on, loyal advocates periodically "spawn" a new customer at the outer ring, modelling word-of-mouth acquisition — a cheap channel that only works once a business has real advocates.

Why it matters

For a small honey or bee-product business, a modest, well-timed loyalty reward (a free jar after five purchases, an early-access sale for repeat buyers) usually beats large, one-off discounts and constant customer acquisition spend, because it moves people from a single sale toward a sustained relationship — and referred customers are typically cheaper to win and retain than customers found through paid ads.

Controls

• Reward generosity / Purchase frequency / Churn pressure — reshape how fast customers move between tiers.
• Referral bonus toggle — turns word-of-mouth acquisition on or off.
• ↺ Reset customer base — restarts the simulated customer population. Drag to rotate, scroll to zoom.