Beekeeping Website Sales Funnel (2D)

🍯 Honey Shop Funnel

Monthly visitors 1800

Product photo quality 45%

Checkout friction 55%

Average order value £24

Mobile-friendly design

Live Readout

Add-to-cart

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Checkout

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Purchase

—

FPS

—

Est. monthly customers

—

Est. monthly revenue

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How it works

Visitors flow down through five narrowing stages — Visit, View product, Add to cart, Checkout, Purchase. Each stage keeps only a fraction of the traffic above it:

Add-to-cart rate rises with product photo quality.
Checkout & purchase rates fall as checkout friction rises.
A non-mobile-friendly site loses a fixed share of visitors at every remaining stage.

Gold particles that reach the honey pool at the bottom are completed purchases; dimmer particles that peel away and fade abandoned the site at that stage.

Purchased Abandoned

🍯 Beekeeping Website Sales Funnel (2D)

A 2D honeycomb-style sales funnel showing how visitors to a small beekeeping business website narrow down, stage by stage, into paying honey customers — and how site quality decisions change the outcome.

🔬 What It Demonstrates

Particles falling through the funnel represent visitors; gold particles that reach the bottom pool are completed purchases, while dimmer particles that peel away and fade represent people who abandoned the site at that stage.

🎮 How to Use

Adjust monthly visitors, photo quality, checkout friction, mobile-friendliness and average order value, and watch the conversion rates, customer count and revenue estimate update live alongside the flow.

💡 Did You Know?

For most small e-commerce sites, cutting checkout friction moves the revenue needle further than buying more traffic — a site that keeps twice as many cart-adders through checkout roughly doubles its sales for free.