Bass diffusion parameters

Innovation coefficient (p): 0.03 Imitation coefficient (q): 0.38 Addressable market (companies): 10,000

p captures adoption driven by external influence (marketing, media, "I read about AI"). q captures adoption driven by imitating others who already adopted ("my competitor uses it"). Real enterprise AI adoption is usually imitation-heavy: low p, high q.

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Peak adoption month—

Adopters at month 36—

% of market adopted by month 60—

Cumulative adopters over time (months)