Business Model Revenue Engine — Bass Diffusion Simulator

Business Model Levers

Product-Market Fit 65%

Marketing Spend 50%

Price Multiplier 100%

Results

Month

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Monthly Revenue

Total Adopters

Cumulative Profit

Segment	Adopters	% of TAM

How it works

Each of the three customer segments (Consumers, SMBs, Enterprise) has a fixed total addressable market M. New adopters each month follow the Bass diffusion model, the standard marketing-science equation for how a new product spreads through a market via advertising and word-of-mouth:

dN/dt = (p + q·N/M)·(M − N)

p = coefficient of innovation (marketing-driven adoption)
q = coefficient of imitation (word-of-mouth adoption)
N = cumulative adopters, M = total addressable market

The three levers reshape p and q every month:

Product-Market Fit scales both p and q — a weak value proposition makes both marketing and referrals less effective at converting the segment.
Marketing Spend scales p only (paid acquisition) and is also charged as a monthly cost.
Price Multiplier raises revenue per customer but suppresses p and q (price resistance lowers conversion) — the classic value-proposition trade-off between margin and adoption speed.

Monthly revenue = Σ (adopters × price) across segments; profit subtracts a fixed overhead plus a marketing-spend cost. The bar towers on the right show cumulative revenue per month per segment (growing along the timeline); the three glowing columns in front show each segment's adoption as a fraction of its market ceiling.

Month 0

Consumers SMBs Enterprise

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